Why Articles Help Boost Your Business

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You’ve heard us say it loads of times; “You can add articles as part of your membership and it will help make your business more visible”, but does it really make a difference!?

I’ve got an example for you from one of our members who has recently renewed. We were looking at their stats you see and we found that in their first year with us they received around 300 views of their business listing (and we’ll go into how you can make sure those views turn into clients in another article!) - not world shattering perhaps, but good visibility non-the-less.

But here is where it gets interesting…

You see, they didn’t just have a business listing, they also have been proactive in adding articles to the website too and this is the difference it’s made:

 During the 12 months of being with us, they posted 15 articles, just over one a month, and those articles have been seen just under 6,000 times!! Now, i’m sure you’ll agree, that is quite a big jump in the level of visibility for the business and well worth the effort getting them written and shared.

As you’ll know, at the base of every article is a link to the authors business listing and also their website so not only do you help people with your informative writing, you also enable them to build trust with you and your business and then they are easily able to contact you to find out more (again another article about writing an effective bio to follow!).

So, if you’re not already posting articles on The Holistic Directory then I urge you to consider doing so.

As you can see, even sharing one a month can have a dramatic effect on how much exposure your business gets, not only on the Directory website but also online in general. And we’ve not even mentioned the extra exposure you can get by adding offers and events!

If you’d like help with ideas on what to write or you’ve got the articles but either struggle to or don’t have time to get them added to the website then please send them to us and we will be happy to help!

You can contact us at support@theholisticdirectory.co.uk Have a great weekend and we look forward to seeing lots of lovely articles from you soon :)


 Written by Sophie Jewry of The Holistic Directory


 P.S. If you’re not a member yet and you’d like to get in on the action then check out our great value memberships online here: https://www.theholisticdirectory.co.uk/advertise/elite-membership

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