Direct Mail – Think Outside The Box

You do not have to be sending out 1000’s of leaflets to do this.

In fact you’re far better to work out how much money you can spend per customer (see marketing post about calculating cost) and then spend as much as you can on an idea that will really jump out when the recipient opens it. If you can be memorable (for the right reasons!) you’re halfway there.

If your spend allowance for a new client is £15, what can you send for £10 each to say 100 potentials on your list?

Use your imagination and create something that is really personal, that will have a real impact and get you a new client!

———————-

By Sophie Jewry
of www.sophiejewry.com
and The Holistic Directory and The Brand Kitchen

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s