- Online video users are expected to double to 1.5 billion in 2016.
- Only about 24 percent of national brands are using online video to market to consumers.
- 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions.
- 92 percent of mobile video viewers share videos with others.
Video is becoming more and more relevant for business for so many reasons. They encourage more interaction with your audience, they get people staying on your pages longer, they help your search engine rankings and if you’re building a YouTube presence alongside posting videos on your website you’re also increasing the ways you can be found online.
Videos can be informational, they can be fun, they can be whatever you want them to be. Take a few minutes out of your day to see what other people are doing and consider how you can start to bring more video into your business.
They don’t have to be hour long epic movies, you can use platforms like Vine ( https://vine.co/ ) to promote your business in just 6 second chunks (you’d be amazed how creative people can be with these videos – check out some inspiration here
Use your imagination, get a plan in place and start making them.
Remember, they don’t have to be perfect to start with, it’s better to have a non-perfect video online, helping you get found, than a perfect video that is never published!
However you decide to use video this year, be sure to have fun with it.
N.B. above stats from: http://digiday.com/brands/celtra-15-must-know-stats-for-online-video/